Green Apple Sales Blog

If your business is not on the Internet, it is not doing as well as it could. In today’s day and age, if you are not advertising on the Internet, you are losing a significant amount of business.

You advertise your business in local newspapers, local television and even local radio. That is good. You are getting enough business to keep you afloat. You may receive inquiries from the surrounding cities, or even the bordering states, and that is great.

What if you could attract business from another country?

When you finally decide to take advantage of technology, the Internet is an incredible universe of its own.

When you create a Website, and starting an e-commerce trade, you are opening your business to a whole new world.

Businesses that would not know that you exist are now able to view your website, research your services and contact you with any questions.

By taking advantage of the Internet, you are allowing your business to grow in ways that it could not if you were to advertise with conventional methods.

In recent years, the E-commerce trades has increased consistently at twenty-five Percent every year, and experts feel that this trend will continue. When you finally decide to take the plunge and get your business online, there are a few steps that you should take before starting . This will be a nerve wrecking, nail biting point in the growth of your business. (Don’t worry that’s why were here, to make it fun and easy) We’ll even do it for you

There are steps to take before jumping in. As with any new venture, do a lot of research. Find out what the statistics and trends are for your type of business.

Make sure that your products or services are available as soon as your Website goes live. You want to have everything ready to ship as soon as you get an order. If a client feels that they have received exceptional treatment, your business will experience repeat business.

After your website is created and goes live, there is more to do. Advertising your business in the right manner is crucial. Joining E-commerce organizations and associations, can give your business the boost it needs. These are groups of business owners just like you who want to advertise their businesses.

When you join these organizations and associations you are agreeing to their rules and terms. Most have very strict rules of conduct, and once established, Potential clients will find you through them. Remember, if you are debating whether or not to go forward and start an E-commerce Trade, just remember that  your competitors ARE taking advantage of the Internet.

Everyday that you procrastinate, your competitors are gaining an unfair advantage over you. If you are not familiar with the “Do’s and Don’ts” of the Internet, have no fear. A simple search of the Internet will yield Thousands perhaps millions of companies who will explain to you the benefits of an online business. They will assist you in creating and maintaining an online business that will raise your standard of living.

Green Apple Sales stays ahead of the curve by using only the most cutting edge technology the internet has to offer.

We are trained to help you sell more of your products by harnessing the power of the internet.

We are ahead of the game when it comes to Web Design, marketing and sales conversions, but more importantly we want to help you succeed .

Call Nick Breen For a Free Consultation

815-462-3476

The shoppers are on your site, they are interested in the product, but the design of your shopping cart is causing you to lose many if not most of your customers.  Sound familiar? It should.

Recent research indicates that the average e-commerce site is losing near 75 percent of its shoppers during shopping cart phase of a transaction.  While that statistic is probably influenced upward by a few terrible websites, the fact remains that most sites are losing huge numbers of customers by not focusing on their shopping cart. Fortunately, by taking a few relatively minor steps, you can vastly decrease your shopping cart abandonment rate.

Less Steps Higher Conversions

This mantra is as old as e-commerce itself.  By forcing your customers to go through multiple pages you will definitely lose potential customers .  You should ask yourself, is all the information I am collecting absolutely necessary? Is there another configuration that would reduce the number of steps my customers will face?  Surprisingly, however, this is probably the last step that you should take.  Unless your process is particularly laborious, empirical studies indicate that this will likely affect your attrition minimally for the cost and effort required.  So, I am not saying not to reduce your checkout steps, but only that you should prioritize the other steps above this one.

Progress Indicators

In both e-commerce and brick and mortars, the single biggest road block to conversions is uncertainty.  This is certainly easy to imagine when you consider some brick and mortar examples.  BestBuy stores have transitioned to a single line for all of their cashiers rather than having customers pick a cashier to line up in front of.  Why? The answer is simple, uncertainty hurts conversion rates.  Humans have an instinctual desire to know what is coming ahead.  By including a progress indicator at each and every step of the checkout process you will see some remarkable increases in customer retention.  Even if you have a 10 step checkout process, letting customers know where they are along the process will ensure a much greater number of completions.

High Quality Pictures

Shoppers respond to sensory stimulation.  People like to take things off the shelf and inspect them.  Because that option isn’t available for e-commerce sites, you need to compensate for this deficiency as best as possible.  One way to ensure better conversions is to include pictures not only in the store but also in the cart.  Shoppers, especially those new to e-commerce want to verify and re-verify that they have made the correct choice.  Many of these customers are lost if you force them to use their browser’s back buttons to do so.  By placing a picture of the item to be purchased within the shopping cart, much of this need is alleviated, meaning lower abandonment for you.

Be Upfront With Total Cost Early

One of the most overlooked concerns of customers is their distrust of e-commerce sites when it comes to shipping.  Maybe it’s the years of telemarketers selling garbage products for close to nothing and then making their profit on the shipping.  Whatever the reason, it is important to allay fears of hidden costs as soon as possible by providing your users with a total cost estimate earlier rather than later.  Is there something to be said for bringing the customer in with a low-ball lead price? Yes. But after the leader it is important to let customers know what they are really paying as early as possible so as to give a few moments to acclimate to the increase.

Make sure to call Nick Breen at Green Apple Sales, INC. to see how we can help you increase your ecommerce conversion ratio. 815-462-3476