Nothing is Free.
Many online business start-ups (ecommerce) struggle the first year or two. The reason many do is they are looking for something for free.
Here does this sound familiar? “I will have an ecommerce store built and then I can just use Facebook, Twitter, and blogs to market it!” Sounds great in concept.
Here is the deal, some people will do it and succeed. Do not be fooled though, it was not free. They spent 60+ hours a week producing content, posting to blogs, updating Twitter and Facebook. 9.5 out of 10 people do not deliver effective marketing messages, thus resulting in sluggish sales. These social media tools are very powerful if used properly.
Then there is SEO (Search Engine Optimization) and PPC (Pay-Per-Click) and affiliate marketing and and and….
Time is money. The funny thing most people want to get into the online business to avoid having to work all the time. Only to work more promoting their store. Why? When a pro can get you much better results in half the time. You know owning and running a successful business is not the art of knowing it all. It is the art of finding the people who know what you don’t and working with them.
Starting and running a business online or expanding your physical location to the world online is no different than opening a new location. You must invest properly. Not cut corners. Put your dollars where they produce the greatest results first. Keep it simple and find experts to help guide you through the process.
The internet has produced a ridiculous amount of millionaires in the last decade. Not because they had big bucks. Because they had a good idea and an even better plan to launch it. They stuck to what they know best and found experts to cover the rest.
If you want to own a business, act like a business owner. Takes money to make money. This does not mean you have to buy some huge expensive marketing package. I don’t think you should need to sign a contract either.
Actually if the company doing the marketing are as good as they claim to be they should be willing to start off with something small to show you results and gain a lifelong client. My theory is, when I make someone money they will always do business with me.
So I will repeat it one more time. Nothing is Free. Time=Money=Time=Money…. But marketing always makes you a lot more than you spend, so I guess that’s close.
Call me if you want to brainstorm ideas for your business… and maybe you will end up doing business with us. Don’t be surprised.
Dan O’Callaghan
www.GreenAppleSales.com
