Green Apple Sales Blog

As of right now, YouTube is the 2nd most visited website on the internet.

That’s some serious traffic! It also means that video is a HUGE deal. Translated to your business, it means that you need to be capitalizing on using video to connect with your target market.

The key phrase here is “dynamic marketing”. The revolutionary concept behind video marketing is that it lets you connect to your market and future clients/customers in a totally new and personal way.

Sure, you can write professional articles, record audios for podcasts or syndicate press releases for online publicity. But, those aren’t really dynamic marketing strategies. What video does is put a face behind the words or behind the voice.

When you use video , people watch it and see you and your business. They see your face and establishment and associate both with being real, not some random author of an article or business behind a static website.

You’re a person, and expert. Your business is established and an authority.

Now imagine how this can effect your brand and your sales. Go to Google right now and search for keywords that YOU would want to be found by. If you’re not ranking in the search engines, then your competition is. I hope you find them, because now I’d like you to visit their websites. See if they’re using video.

They most likely are NOT. That’s a huge thing, since when you implement video into your marketing, which in turn creates a dynamic marketing campaign, you’re differentiating yourself from everyone else.

Now let’s dig into a couple selling points of small business video marketing…

1. Instant Credibility

When you see people on TV or watch a video of them or their business online, you tend to associate them with being an expert in that particular industry.

That’s what video marketing does; it gives you and your business that expert status.

2. Stand Out From the Crowd

Because your competitors probably aren’t using video in their marketing, it instantly makes you stand out! A person searches for a business in your industry or field, comes to your site, sees your video of YOU or your business, and visually connects you as being THE expert. Even if they leave your site and go to your competitor’s sites, just by using that medium to connect with them you’ve already separated yourself and are ahead of them by miles.

3. It Pre-Sells Your Customer

This is the best point of all. Using videos in your marketing and on your website lets you actually show people what you and your business is about. It pre-sells them on your products or services. By the time they take action and call you, chances are they’re already sold on what you have to offer because they’ve seen it in the video.

How powerful do you think this is in your marketing campaigns?

Hopefully now you see the potential of small business video marketing. At Green Apple Sales, we can help you utilize video in your marketing to connect with your customers on that next level.

Call us today at 312-569-9420 for a free, no-strings-attached consultation on how we can rock your sales using video and the internet. It’s going to be more than worth your time.

312-569-9420

Digital Marketing Firm

First off forget about the down economy.  Opportunity is always abundant in the US.  Sometimes there are even better opportunities to be had during bad times.  Things are not as bad as the media makes it seem.

Second, Double your efforts.  Start doing some serious networking.  Carry a fistful off business cards with you everywhere you go.  Attend some local networking events.  Get to know all the other business owners around you.  Get on the phone.  Make contacts always.  Business slow?  Get on the phone, get on the phone.  I can not stress that enough.  Send emails out as well.  Just connect to as many people as possible.

Third, increase your marketing efforts.  Start implementing previously unused techniques.  Have you ever paid kids in the neighborhood to deliver flyers?  Run a small targeted postcard campaign?  Do you have a website?  If you have a website are you utilizing SEO and other digital marketing techniques.

Fourth, Set a goal to achieve and commit.  Something short term and outside your usual production scope.  You have to push yourself harder than before.  You only truly perform when you attempt to do things you are not sure you can achieve.  So do not be modest.

Fifth, be positive and make friends, the more friends you have, the more business comes to you.

Get moving….

Cheers,

Dan O’Callaghan

A lot of business owners do not understand what a website really is well here goes.

A website is a 24 hour interactive business brochure. It displays your products to the entire world all the time.

A website is a targeted marketing tool. Once you have a website you need to build it to market customers. The nice thing is this form of marketing is much more targeted. For instance if you sell wicker furniture in Orland Park, Il you could send out a thousand postcards and hope to get to people who want Wicker Furniture, or you could optimize your website so when 400 people a month search for “Wicker Furniture” in Orland Park they find you on page one of the search engine. That is a lot of qualified traffic, and it cost less.

A website helps you build customer lists that you can market consistently. This is opt-in marketing from people who want to receive your specials.

These are a few points if you want to know more call me.

Dan O’Callaghan

To often do you see companies with people sitting behind their desks stressed about the stability of their job.  Times are tough and the economy just is not getting better.  The inflow of business has been cut in half and the company is going to have to start cutting people.

So they just sit and wait.  WHAT?  Why?  because I am not a sale person, beat it.  Get on the phone.  Stand up for your company and your job, i don’t care if you mop the floors, start drumming up some business.  If not do not complain when your job is gone.

If people would just sell they could solve all of their problems and others.  I have seen owners of companies just sit there sh-t because it is warm.  I do not accept that, not from myself and sure as hell not from others.

This is America, nothing has changed.  There is a ton of opportunity out there for every business but remember this ‘Good things come to those who wait, but only things left behind by those who hustle.’ -Abraham Lincoln

I wake up everyday grateful for opportunity.  It is there for us all.  Feelin down, business slow, need a little motivation?  A kick in the Arse?

Give me a call, quit making excuses and get selling!

Dan O’Callaghan

Check out www.shareyoursoles.org It is a charity that was founded over a decade ago and has brought tons of shoes to people in need in over 40 countries including right here in the USA!

I am the President of Green Apple Sales, an internet marketing and web development firm based in New Lenox, Il.  I have been hunting for the last 6 months for a good solid charity to sponsor.  I looked at quite a few and spoke with the manager or director.  I did not feel personally or emotionally impacted by any of them.

Then I get an email from a friend Mary about Mona Purdy at Share Your Soles in Alsip, Il.  Mary explains that their website is never up to date and it is hard to find someone to do it consistently as they are all volunteers.

I told her I would give her a call.  We spoke and set up a day to meet.  I went to the warehouse to take a look at the operation and speak with Mona.  Wow!  That says it, huge, tons of volunteers, probably 200,000 pairs of shoes and everyone is working.  If you are in Chicago and you do not stop in to see this place you are really missing out.

Mona is a very real person and she is as genuine as they come.  I stayed for over 3 hours as she explained all about Share Your Soles while directing and talking to everyone else.  I left knowing exactly what they are about and I was overwhelmed by the first experience of being there and seeing so many people working together for a good cause.  I guess this proves the world ain’t all bad.

As you have probably figured out Green Apple Sales now proudly sponsors Share Your Soles, and we will be donating many of our services.  I suggest you go take a look for yourself.  After you do… I can almost guarantee you will be compelled to get involved in some way.

Even if you can not make it out there, or you are not near Chicago go to the Share Your Soles website and make a donation they have a ton of shoes and need more funds to clean and ship them.

Dan O’Callaghan