Small Business Video Marketing: The Power of Dynamic Marketing
As of right now, YouTube is the 2nd most visited website on the internet.
That’s some serious traffic! It also means that video is a HUGE deal. Translated to your business, it means that you need to be capitalizing on using video to connect with your target market.
The key phrase here is “dynamic marketing”. The revolutionary concept behind video marketing is that it lets you connect to your market and future clients/customers in a totally new and personal way.
Sure, you can write professional articles, record audios for podcasts or syndicate press releases for online publicity. But, those aren’t really dynamic marketing strategies. What video does is put a face behind the words or behind the voice.
When you use video , people watch it and see you and your business. They see your face and establishment and associate both with being real, not some random author of an article or business behind a static website.
You’re a person, and expert. Your business is established and an authority.
Now imagine how this can effect your brand and your sales. Go to Google right now and search for keywords that YOU would want to be found by. If you’re not ranking in the search engines, then your competition is. I hope you find them, because now I’d like you to visit their websites. See if they’re using video.
They most likely are NOT. That’s a huge thing, since when you implement video into your marketing, which in turn creates a dynamic marketing campaign, you’re differentiating yourself from everyone else.
Now let’s dig into a couple selling points of small business video marketing…
1. Instant Credibility
When you see people on TV or watch a video of them or their business online, you tend to associate them with being an expert in that particular industry.
That’s what video marketing does; it gives you and your business that expert status.
2. Stand Out From the Crowd
Because your competitors probably aren’t using video in their marketing, it instantly makes you stand out! A person searches for a business in your industry or field, comes to your site, sees your video of YOU or your business, and visually connects you as being THE expert. Even if they leave your site and go to your competitor’s sites, just by using that medium to connect with them you’ve already separated yourself and are ahead of them by miles.
3. It Pre-Sells Your Customer
This is the best point of all. Using videos in your marketing and on your website lets you actually show people what you and your business is about. It pre-sells them on your products or services. By the time they take action and call you, chances are they’re already sold on what you have to offer because they’ve seen it in the video.
How powerful do you think this is in your marketing campaigns?
Hopefully now you see the potential of small business video marketing. At Green Apple Sales, we can help you utilize video in your marketing to connect with your customers on that next level.
Call us today at 312-569-9420 for a free, no-strings-attached consultation on how we can rock your sales using video and the internet. It’s going to be more than worth your time.
312-569-9420
