What every business owner needs to understand about a website.
A lot of business owners do not understand what a website really is well here goes.
A website is a 24 hour interactive business brochure. It displays your products to the entire world all the time.
A website is a targeted marketing tool. Once you have a website you need to build it to market customers. The nice thing is this form of marketing is much more targeted. For instance if you sell wicker furniture in Orland Park, Il you could send out a thousand postcards and hope to get to people who want Wicker Furniture, or you could optimize your website so when 400 people a month search for “Wicker Furniture” in Orland Park they find you on page one of the search engine. That is a lot of qualified traffic, and it cost less.
A website helps you build customer lists that you can market consistently. This is opt-in marketing from people who want to receive your specials.
These are a few points if you want to know more call me.
Dan O’Callaghan
