Why all businesses NEED a website.
A few reasons why all businesses need a website.
If you currently have a business and have no website at all you should ask yourself if it is important to have a sign on the front of a retail store?
Same difference, although if you had great online exposure you could be under a parking lot and gain a large customer base.
Here are a few examples to keep in mind:
1) If you moved to a new area let’s say a suburb called Awesome, IL and wanted to order a pizza, I would bet you would Google “pizza awesome, il” not look for a phone book. Many owners of Pizza restaurants do not have sites and quiet frankly act as if they are not necessary. How much do you think a busy Pizza place spends a month on mailers and print advertising? Probably the same if not more than it would cost to build a great site that markets them 24 hours a day and never gets thrown in the trash. Besides the fact that without a site they are missing the entire online market.
2) A doctor or dentist office. When insurance providers give a patient a list of doctors or dentists that they work with how do you think the patient will do their research to make a choice? The internet, currently there is nothing even close to providing as much info as online. So if the doctor on 1st Ave has a site and the one on 2nd Ave has nothing, who wins the new patient?
3) A niche retail store, I will use “Irish Imports” as an example (one of our clients). If you have a physical location you only sell to your immediate demographic and can only reach them during normal business hours. Not to mention the cost of paying employees and all the fun bills that come with running a retail business. An eCommerce store is worldwide, open 24 hours, 365 days a year and needs no employees working to sell your products. It also promotes your business locally as well. We are in 2010 now and gas is not cheap… a virtual location (online) is no longer an option for the future growth of these businesses.
Those are a few examples. I could go on for days. Give us a call for a free brainstorming session on how getting online will benefit your business.
If you still do not think it is important to be online…. consider where you are reading this.
Dan O’Callaghan
www.greenapplesales.com
